…and why mailer owners need to rethink this outdated rule
If you’ve been around mailers as long as I have (giggle), you’ve seen a lot of strange ideas come and go. But one thing I’ve never understood — not in 2008, not in 2015, not today — is why mailer owners insist on limiting how many emails a member can open at once.
I mean really… why?
On one mailer, I get this message:
“You can open a maximum of 3 credit links at a time.”
Cute. Except I only have 2 open. Not 3. Not even close.
And when that message pops up, you know what happens? I stop clicking. Period. Momentum gone. Interest gone. Bye‑bye engagement.
🌟 The logic just isn’t there
Why would an owner limit people from reading emails? It’s backwards. It’s upside‑down. It’s the opposite of what a mailer is supposed to do.
Owners don’t create the engagement — members do.
It’s the people writing the emails who make them interesting enough to click. It’s their responsibility to grab attention, spark curiosity, and stand out from the crowd.
If an email is boring, limiting clicks won’t magically make it better. If an email is great, limiting clicks just means fewer people get to see it.
🌟 Let them click away
If someone wants to open 5 emails at once, let them. If someone wants to open 10, let them. If someone wants to click through 50 in a row, LET THEM.
That’s literally the point of a mailer.
The owner’s job is to keep the system running smoothly. The member’s job is to write something worth clicking. The reader’s job is to click whatever catches their eye.
Limits don’t help any of those roles.
🌟 The real issue: outdated settings that never got updated
A lot of owners run multiple sites — sometimes dozens. And when you’re juggling that many, little things slip through the cracks:
- Old settings stay in place
- Outdated limits never get reviewed
- Nobody notices… except the people actually clicking
And trust me, when you click as fast as I do, you notice everything.
🌟 A simple fix that helps everyone
Raise the limit. Or remove it entirely.
Let people read the emails. Let them click freely. Let the system breathe a little.
Because when you stop me from reading emails, I stop clicking. And I’m not the only one.
🌟 Final sparkle
Mailer owners: If you want engagement, don’t block it. If you want clicks, don’t limit them. If you want members to stay active, make it easy for them to stay active.
Let us click. Let us read. Let us surf. Let us enjoy the mailer the way it was meant to be used.
Stop limiting me from reading emails — and watch your engagement go up.
