I wasn’t planning on writing this today…

But something happened while I was surfing that I just can’t ignore.

I clicked through 25 ads on one site.

👉 16 of them showed this message:

This tracker link has expired!

Now let that sink in for a second…
That’s more than half.
More than half of the ads I clicked…
…went nowhere.

And here’s the part that matters:
This isn’t about one site.
This is happening everywhere.

And I’ll be honest…

This was on one of a well-known owners sites —
and her sites are usually really good.

That’s what surprised me the most.
But here’s the part that really made me stop and think…
👉 If I didn’t need the credits to mail out…
…I probably would have stopped clicking.

And if I’m thinking that…
There’s a good chance other people are too.

Not because they’re impatient.
Not because they don’t want to support others.
But because after hitting dead link… after dead link…
👉 it starts to feel like it’s not worth the time.

💭 What does that mean?

If someone is taking the time to click your ad…
And they land on a dead page…
You didn’t just lose a click.

👉 You lost a moment.
👉 You lost curiosity.
👉 You lost trust.

And chances are…
They’re not coming back.

💡 The hard truth (but said kindly)

A lot of people are still promoting things like:

• Expired trackers
• Old rotators
• Pages they haven’t checked in months
• Links that used to work

Not because they don’t care…
…but because they haven’t looked.

👀 Here’s something simple you can do today

Take 5 minutes.
Click your own ads.
Not just one…
👉 Click several.
See what others are seeing.

🌱 This isn’t about perfection

It’s about presence.

It’s about showing up and making sure what you’re sharing…
…still works.

💬 Final thought

You can tell a lot about a site…
Just by watching how it’s being taken care of.
And the same is true for our ads.

Have you checked yours lately? 😊