Over the years of doing internet marketing, I’ve noticed something surprising: most people don’t use even half of the advertising resources available to them. And there’s one tool that is so overlooked it’s almost shocking.
Text Ads.
They are the most underused resource out there — and I’m here to tell you, Text Ads WORK.
What Exactly Is a Text Ad?
An online advertisement that contains only written copy
- A short line of copy
- A link to your site
- A quick description of your offer
That’s it. No fancy graphics. No big production.
Just clean, direct, clickable text — and it converts.
Examples of text ads that have worked for me are at the bottom.
What I See as a Site Owner
I’ve owned all kinds of sites — traffic exchanges, mailers, paid-to-click sites, and yes, even text ad exchanges.
And here’s the pattern I see over and over:
Members complain that “this site doesn’t work” or “that site doesn’t work.”
But when I go look at their account to see what they’re actually doing…
Most of the time, they’re barely using any of their advertising tools.
In TEs, many members only add the one site required to surf.
No banners.
No text ads.
No square banners.
Just empty ad slots sitting there doing nothing.
And in mailers, PTCs, and text ad exchanges?
Same story.
Meanwhile, the members I don’t hear from — the ones quietly getting results — are the ones using every resource available to them.
So What Are You Waiting For?
This is YOUR opportunity to finally see how powerful text ads can be.
I’ve used them for years, and they consistently bring in clicks, leads, and sales.
– Don’t Overthink It — This Works
– Simple. Clean. Clickable.
– The Ad Style Everyone Overlooks… Except the Winners
– Tiny Text. Big Impact.
– This Is Where the Magic Starts
– If You Saw This, They Will Too
– Old?School Trick. New?School Results.
– The Little Text Ad That Could
guilty as charged! although that’s about to change, millions upon millions about to be unleashed. If people have forgotten me, they’re about to get a reminder LOL
this is fab advice Nancy, thank you. One other thing I’ve also found works really well in text ads is to use my name as well. eg Paul Kinder loves…, Paul Kinder hates…, Paul Kinder uses…., Paul Kinder said what!, Paul Kinder is a…, that kinda thing.
you just got commissions too. Thanks for the tip!
Thanks Paul for the comment and so nice to see you back getting in full swing again – you were not forgotten
WOW thanks for the commissions – maybe I should do a follow up that Blogging Works (wink)
Text ads do work. I totally agree. There have many times I saw a text ad which peeked my curiosity and I had to click to find out what the text ad was advertising.
Another key component of using text ad is “branding”. If you are a site owner, the more a prospect or member sees your site name, well the better they will remember it or even think I need to login there today.
Using text ads is just smart marketing.
Thanks Cathy and I agree on the text that peaks my interest and it’s amazing how many times I never dreamed that was what it was advertising – excellent on the key component – I guess I am so hooked on text ads that I could went on and on but then happened to glanced at my word count so knew I better hush up lololol
Nice post Nancy!
So right on target. Wouldn’t it be nice if they gave us some
feedback on why they do not take up our recommendations?
Would sure improve the need to keep explaining and hoping
they listen in.
Have a great day!
Well you know the saying you can lead a horse to water but you can force them to drink – I just try and work with the ones that are willing and move on.